# Reporting that supports a decision
Juneeth Panjri / Deep Reach Automations

For each measure, complete:
- Business question:
- Decision this will support:
- Metric name and exact definition:
- Data source and owner:
- Reporting period:
- Starting value / baseline:
- Update frequency:
- Known gaps or attribution limitations:
- Action if the number changes:

Suggested starting points:
- Time to first response
- Follow-ups completed on time
- Inquiries by source
- Bookings and recorded outcomes
- Pipeline stage movement

Keep platform-reported revenue separate from verified sales.
Keep lead submissions separate from unique contacts.
Do not add overlapping categories together.

Discuss your reporting: https://calendly.com/juneethp/business-discovery